27-Mar-2011 13:14

Are Keywords valuable tools?

If you do just a little research on helping your company to optimise social media activity, blogging, creating online transactions & driving web traffic to your company FaceBook page or websites, perhaps the most valuable factor remains your 'Keywords'.

By and large we associate keywords with online ad campaigns.
A helpful tool to assist with your choice of appropriate ‘keywords’ is Google Adwords which used in conjunction with Google ‘traffic estimator’ enables you to review how much traffic your prospective keywords are likely to attain...

Extremely useful services but when using the internet for business, it may be important to remember that ‘keywords’ are central on just about all our online activities.

So you ask, where are ‘keywords’ useful & essential?

Keywords can be strategically placed in the following:

• Profile pages - Twitter, LinkedIn, Facebook, Ecademy, YouTube….
• Twitter usernames
• Websites
• Blogs
• Signatures
• URLs
• Landing pages
• & not forgetting of course - online adverts

The greatest asset is to ensure your website is user-friendly, easy to navigate and provides the products and services people seek..

However, using the pertinent, relateable and relevant keywords in a way that makes sense, will at least give you a far better opportunity of actually being found in cyber world and raise your Google rankings.

Best of luck out there...