17-Oct-2011 18:36

Can BlackBerry’s Reputation Recover?

The recent BlackBerry outage that left millions of its users unable to access BBM and push email lasted just over three days.

Reports are already surfacing that many of their customers and prospective clients may consider switching to an alternative smartphone manufacturer.

An early survey conducted by PriceRunner (we are unsure how many people were surveyed and any demographics – SimplyFone Blogger) allegedly showed that because of the recent fault with RIM’s online services including BlackBerry Messenger (BBM) and push emails over 60% of current BlackBerry users were seriously considering switching brands.

2% said they would go for the iPhone but 49% of BlackBerry users said Apple was still far too expensive.

There are alternatives including new Android devices like the Samsung Galaxy S II, HTC Sensation XE or the brand new Sony Ericsson Xperia Arc S.

The Managing Director at PriceRunner, Alison Guise apparently added, “There’s no doubt that recent issues with Blackberry servers have deterred potential buyers, we’re now seeing a whole range of innovative and advanced phones in the market.”

Simply proof - if proof is needed - that in this fast-moving world of technology and mobile communications, it can take years, fortunes spent on marketing and much sweat to build a brand and establish sturdy business, but just a wobble to bring the edifice tumbling down.

Be careful out there folks…