24-Nov-2011 11:58

Are You an Old Fuddy-Duddy, a Luddite or Worse...?

Are you an old business Fuddy-Duddy, an angry Luddite or are you up there with the best using new technologies to help promote your product, service or business?

Do you use QR coding on your websites or business cards or promotional literature..?

Any method used to freshen up your websites and keep them high on Google rankings, easily accessible and in the public consciousness has to be an important part of your company marketing & planning.

Many now (try to) write succinct blogs or update their web Homepage with fresh ideas and information.

Others promote their products and services via Social Media sites like FaceBook, Google+ or the myriad of networking ‘sites available – normally at no or little cost…

Others create interest & raise public awareness by offering their products with massively discounted deals on Groupon and similar.

QR codes (an abbreviated form of Quick Response Coding) may be the next step.

So what is QR?
For the uninitiated, QR code (an abbreviated form of Quick Response Coding) is a sort of matrix bar-coding which allows quite large amounts of data to be easily stored and then read/scanned rather quickly on a mobile-phone.

In effect, most businesses or retail outlets could benefit by applying QR codes.

One of the best & most innovative examples of QR code usage I recently noticed was on an Estate Agent’s 'For Sale' sign.
User-friendly, quirky and almost instant information for the discerning buyer at their fingertips… Brilliant!

Of course, as we don't need reminding, technology advances at lightening speeds - today’s most innovative development, becomes tomorrow’s commonplace and somewhat stale product…

There is already a brand new application on the block called ‘Blippar™’ which is a free application for smart-phones; it is promoted as, “your FREE magic 'lens' enhancing the world around you with virtual, instant information and entertainment.”

So, what are your thoughts, how will you utilise these fresh new ideas and where have you noticed QR Codes or Blippar™ in their most astute application?

Ideas on a postcard please…

Norman