07-Aug-2012 21:59

Well done ''brand'' Nike!

Many companies spent fortunes as Olympic Sponsors promoting their 'brands' including Adidas...

The one area that wasn't 'sponsored' but left open to competition was the athletes' footwear.

Adidas – as one of the Official Team GB Sponsors – has obviously dominated Olympic clothing, but brilliant marketing by their biggest competitor Nike grabbed most of the limelight with their crazy coloured shoes, trainers & spikes… Neon yellows, lime-greens, crazy purples have proven that it’s not just the money spent, but ideas well-thought through…

So, although not a sponsor spending silly money, but wonderfully positive publicity created with shoes that most of the athletics world, fashion mags and newspapers are really excited about…

Well done ''brand'' Nike!