28-Sep-2010 14:00

What is your 'coolest Brand?'

According to reports, Aston Martin has been named the coolest brand in the UK.

The sports car manufacturer came top in the annual CoolBrands survey with the iPhone in second place.

Personally, I admire the Aston Martin brand and am secretly quite happy that iPhone has been toppled by them…

So, what makes a 'cool brand' & what do you consider to be a 'cool brand'?